The advertisement that I chose to write about is one of the Old Spice body wash commercials. Old Spice is a body wash for men that, according the the commercial, smells very manly. The commercial opens with the same suave man that is in all the Old Spice commercials. He seems to have just gotten out of the shower, and is only wearing a towel. He is very handsome and muscular. He is talking to the camera, and we are supposed to assume he is talking to a woman who has a "man." He talks very fast, and then the bathroom changes into him "us" being on a boat and he has two tickets in an oyster to "that thing you love." Then the tickets change into a waterfall of diamonds flowing from his hand. An Old Spice body wash bottle raises out of his hand, and at the end, he is riding on a white horse, still shirtless. He says, "anything is possible when you man smells like Old Spice, and not a lady." There are many of these commercials with the same style, where this man talks really fast and things morph into other things, and a lot of them end with this same phrase. They are on TV, but this man has become an internet sensation too.
This commercial is geared towards women who should buy Old Spice for their man, or men who should buy Old Spice to make their woman happy, as he does in the commercial. It is convincing women to buy the product because the man in the commercial is so "perfect." He is good-looking, muscular, can take you on romantic places, has tickets for you to whatever you want, and has a flowing waterfall of diamonds. They try to target "what any girl would want." The humor in this commercial helps it so that it doesn't come off as cheesy, and make women roll their eyes after watching it, because it is inferring that this is what all women want in their man. It is funny because of how fast he talks they try to cram as much romantic stuff that a woman could love into a short time in this commercial. I believe that this commercial would fit best in Fowles' appeals under the need for attention, although it could fit under the need for sex, and need for prominence too. It is very clear in this commercial that the man loves to be looked at, and is very proud of his muscles, and how attractive and perfect he is. It gives the impression that "your man" will be one step closer to being like the man in the commercial if he smells like him too. For me, this commercial kind of works. I love it and it makes me laugh really hard, but I have never thought to buy Old Spice for my man, although if I ever did need to buy him body wash, I guess it would be one of my first options.
http://www.youtube.com/watch?v=owGykVbfgUE&NR=1
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